Jun 18,2025
The consumption trend of digital cameras in China in the future
The compact size and stylish appearance of digital cameras have made them popular among consumers for many years.
The compact size and stylish appearance of digital cameras have made them popular among consumers for many years. And now demand is declining. According to data from the Consumer Electronics Association, which represents consumer technology companies, the estimated sales of digital point and shoot cameras in the United States in 2013 were around 11.5 million units, a decrease of 44% from 2012. It is expected that sales in 2014 will drop to a level slightly below 8 million units. This type of camera is facing an identity crisis. Consumers who want to take high-quality photos will choose larger digital SLR cameras. Other consumers are more willing to stick with only one camera capable device (their smartphones). For domestic consumers, high-end DSLR cameras are expensive, and feature rich smartphones are also not cheap. This makes it unaffordable for many low - and middle-income families. In order to meet the consumption needs of such consumers, Emmy Corporation has independently developed a new product called Freedom Star Sports camera. This camera is suitable for driving records, outdoor cycling, hiking and mountaineering, and family outings, truly realizing the versatility of one device. It is no longer limited to functions such as taking photos and recording. CMOS sensor, up to 12 million pixels for photography, 2.7-inch, 16.9TFT high-definition display screen, 135 degree blind angle wide-angle shooting, maximum support for 32GB expandable memory. Although this camera has such powerful functions, its price is also very affordable, making it a digital product very suitable for middle and low-end consumers.
In fact, many people know that Samsung and Apple phones are not expensive in South Korea and the United States, but they are very expensive to purchase in China. For example, Apple phones are only priced at around $200 in the United States, which is only 1300-1500 yuan in Chinese yuan, but they are sky high in China. Each new product costs about 5000 yuan, which is more than three times the price. Originally a product for ordinary consumers, it has become a luxury item. In recent years, with the advancement of technology, products independently developed in China are not inferior to those abroad, but the price has decreased significantly. So why should we spend money on luxury goods to buy a civilian experience, instead of enjoying the luxury experience at the price of ordinary people in China? Actually, photography products are the same. Although our prices are cheap, it does not mean that our products are not good. It just means that Emmy Company offers more benefits to consumers, allowing them to spend the least amount of money and enjoy the best service. Compared to big international companies like Apple that often treat domestic consumers differently, I think smart consumers know how to make choices.
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